Golden State Warriors star
Stephen Curry continues to lead NBA jersey sales, securing the top
spot for the first half of the 2024-25 season, according to
NBAStore.com. 

Following Curry, the top five
players in jersey sales are:

2. **LeBron James** (Los Angeles
   Lakers)
3. **Jayson Tatum** (Boston
   Celtics)
4. **Jalen Brunson** (New York
   Knicks)
5. **Victor Wembanyama** (San
   Antonio Spurs)

Notably, Jalen Brunson has made
a significant leap, moving from 15th at the end of the 2023-24
season to 4th in the current rankings. Additionally, Anthony
Edwards (Minnesota Timberwolves), Shai Gilgeous-Alexander (Oklahoma
City Thunder), and Donovan Mitchell (Cleveland Cavaliers) have
debuted in the top 15, ranking 6th, 11th, and 15th
respectively. 

In terms of team merchandise
sales, the Boston Celtics have claimed the top position for the
first time in 17 years. The Los Angeles Lakers and Golden State
Warriors follow, reflecting their enduring popularity.

These rankings underscore the
dynamic appeal of both established veterans and emerging talents in
the NBA, as fan preferences continue to evolve.